Hey Reader,

I was around 8 years old, sitting at the dinner table, listening to my parents argue about money.

I remember wondering if they were going to split up over this.

I didn't have the words for it back then. But that pain was the reason I wanted to make a lot of money.

Not to be rich. Just enough so my parents and my future kids would never have to go through that.

Years later, the pain of working 12-13 hour days in a toxic job pushed me in the same direction.

That pain became fuel too.

The point is, "wanting" to make a lot of money is easy.

Staying consistent long enough to actually get there is the hard part.

What kept me pushing wasn't the goal. It was the pain.

Most people want to get rich. But when I ask them why, it's always a vague answer:

• "So I can buy whatever I want"
• "I want to travel the world"
• "I want a really nice house"

These reasons might motivate you for a week or two but it won't last. A vague reason doesn't feel painful enough to keep you pushing for long periods of time.

So here's the fix: pull your own teeth

Pretend I'm sitting across the table from you right now and I ask: "Why do you want to be rich?"

You respond.

Then I ask: "Can you tell me more about that?"

You respond.

And I follow up with: "Can you give me an example?"

I want you to dig for the real emotion under the surface, the fear or the embarrassment you don't usually say out loud. Or for what actually happens to your life if nothing changes.

"I want to buy a nice house" turns into "I never want my kids to hear me argue about rent the way I heard my parents."

Pain is what keeps you consistent and pushing forward long enough to achieve real wealth.

Try this exercise today and then reply to this email with your real reason for why you want to get rich.

See you soon,

Vincent

PS: I made a video about my toxic job and why I quit a few years ago. It's a longer story than fits here. Here's the video if you wanna watch it.